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Creativity and innovation: Skills for the 21st Century

Abstract

Creativity and innovation have been highlighted as essential skills for the 21st century, especially if we consider that both skills can promote human potential by eliciting positive aspects of the individual. These skills have been valued in different contexts. The purpose of this text is to discuss the notions of creativity and innovation as independent constructs and to discuss the relationships between these concepts according to the scientific literature. Three different propositions will be presented, namely, treating these constructs as synonyms, as distinct from each other or as complimentary.

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CREATIVITY AND INNOVATION

Estud. psicol. I Campinas I 35(3) I 237-246 2018

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http://dx.doi.org/10.1590/1982-02752018000300002

1 Pontifícia Universidade Católica de Campinas, Centro de Ciências da Vida, Programa de Pós-Graduação em Psicologia. Campus II, Av.

John Boyd Dunlop, s/n., Jd. Ipaussurama, 13060-904, Campinas, SP, Brasil. Correspondência para/Correspondence to: T.C. NAKANO.

E-mail: <tatiananakano@hotmail.com>.

Como citar este artigo/How to cite this article

Nakano, T. C., & Wechsler, S. M. (2018). Creativity and innovation: Skills for the 21st Century. Estudos de Psicologia (Campinas), 35 (3),

237-246. http://dx.doi.org/10.1590/1982-02752018000300002

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CC

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SEÇÃO TEMÁTICA | THEMATIC SECTION

CRIATIVIDADE E INOVAÇÃO | CREATIVITY AND INNOVATION

Creativity and innovation: Skills for the 21st Century

Criatividade e inovação: competências para o século XXI

Tatiana de Cassia NAKANO1 0000-0002-5720-8940

Solange Muglia WECHSLER1 0000-0002-9757-9113

Abstract

Creativity and innovation have been highlighted as essential skills for the 21st century, especially if we consider that both

skills can promote human potential by eliciting positive aspects of the individual. These skills have been valued in different

contexts. The purpose of this text is to discuss the notions of creativity and innovation as independent constructs and to

discuss the relationships between these concepts according to the scientifi c literature. Three different propositions will

be presented, namely, treating these constructs as synonyms, as distinct from each other or as complimentary.

Keywords: Creativity; Innovation; Positive psychology.

Resumo

Tanto a criatividade quanto a inovação vêm sendo ressaltadas como habilidades essenciais para o século XXI, notadamente

diante da constatação de que, ambas, atuam no sentido de favorecer o potencial humano, constituindo-se em aspectos

positivos do indivíduo, valorizados, cada vez mais, em diferentes contextos. Nesse sentido, o presente texto enfocará as

compreensões sobre criatividade e inovação, como construtos isolados e depois as relações que se estabelecem entre

esses conceitos, de acordo com a literatura científi ca. Três diferentes propostas serão apresentadas, tratando os construtos

como sinônimos, como elementos distintos e ainda como complementares.

Palavras-chave: Criatividade; Inovação; Psicologia positiva.

The development of humanity has been

increasingly dependent on innovation and discovery.

From this point of view, creativity is perceived

not only as the expression of human potential

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T.C. NAKANO & S.M. WECHSLER

but also understood as fundamental for societal

growth. Considering that innovation depends

on the occurrence of creativity, applied to a

specific domain, there is the need to understand

these phenomena, and to determine if they are

independent, related or complementary.

Understanding creativity

Interest in the study of creativity can be

explained by the need to further understand

human potential and traits relative to the positive

aspects of the individual (Kaufman & Beghetto,

2009; Sternberg, Grigorenko, & Singer, 2004).

This characteristic has been valued because of its

importance in promoting individual well-being,

in both personal and professional achievements

(Wechsler & Nakano, 2018), and in the important

contributions that it can bring to humanity

(Krentzman, 2013; Pfeiffer & Wechsler, 2013).

These reasons make creativity an increasingly

appreciated characteristic perceived as a valuable

resource for individual and social development.

Creativity can be understood as being a

multidimensional construct, involving cognitive

variables, personality characteristics, family,

educational aspects, and both social and cultural

elements. These dimensions interact with each

other according to individual thinking and creative

styles and are therefore expressed and found in

many different ways (Sternberg, 2010; Wechsler,

2008). Therefore, the creative phenomenon has

been studied under the most different approaches,

sometimes emphasizing the person, or the

process or products, the environment, or even the

interaction between two or more of these variables,

thus implying that creativity has multiple ways to

be identified (Alencar & Fleith, 2008; Nakano &

Wechsler, 2012).

The study of the creative person includes

research into both the cognitive value as well as

personality variables. Cognitive aspects involved

in creative thinking are mainly related to divergent

thinking skills, emphasized in Guilford's (1966)

work, which names them as fluency, flexibility,

elaboration and originality and were later confirmed

by Torrance's numerous works that look at the

predictive value of these characteristics on adults'

creative achievements (Torrance, 1972, 1993).

Personality variables associated with creativity

are an amalgam of positive characteristics,

such as curiosity, tolerance towards different

ideas, autonomy, imagination, self-confidence,

persistence, motivation, and others (Almeida

& Wechsler, 2015; Plucker & Renzulli, 1999).

Nevertheless, rather than believing that creative

people possess all of these characteristics, there

is a consensus among authors indicating there

are many different paths along which people can

display their creative potential (Isaksen, Dorval, &

Treffinger, 2011).

The creative person, according to a

humanistic perspective, has the consciousness and

the abilities to address crisis in transformative ways

(O'Hara, 2017). Therefore, the creative person can

be understood as being in a process to reach self-

actualization and to develop characteristics that

are related to mental health, such as subjective

well-being, resilience, optimism, quality of life, and

other aspects emphasized by positive psychology

(Wechsler, Oliveira, & Suarez, 2015). According

to Amabile's (1996) conception, creativity would

involve the interface of motivation with a specific

area of knowledge. Thus, creative people would

function on behalf of their intrinsic motivation,

considering this as a key component to influence

an individual's ability to express his/her talents

(Subotnick, Olszewski-Kubilius, & Worrell, 2011).

The state of Flow describes these moments of

intense concentration and high involvement

in which creative people forget schedules or

environments when they are pursuing a highly

motivating task (Csikszentmihalyi, 1997; McCoach

& Flake, 2018).

To understand the creative process, it is

important to review Wallachs' definition of the

phases involved in this process: preparation,

incubation, illumination and verification (Treffinger

& Isaksen, 2005). These processes were later

clarified in the model known as Osborn-Parnes's

Creative Problem Solving Model, which is composed

of five stages: fact- finding, problem-clarification,

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idea finding, solution generation and acceptance

finding (Isaksen, Treffinger, & Dorval, 2001). These

phases indicate that problem solving comprises

stages of generating ideas using creative thinking

followed by cognitive processes, demanding the

evaluation and implementation of ideas, which

are more related to critical thinking (Grohman,

Wodniecka, & Klusak, 2006). Therefore, both

divergent and convergent thinking are presented

in creative problem solving (Wechsler et al., 2018).

Creative products, on the other hand, can be

concrete or tangible, or intangible such as learning

or developing a new skill (Isaksen et al., 2011). The

question of evaluating creative products is always a

central issue of debates, as there are so many criteria

to be considered. An interesting proposal was made

by O'Quin and Besemer (2006) in order to solve this

problem, and this considers three main dimensions:

novelty, resolution and style. The novelty dimension

examines the original contribution the product

brings to an area; the resolution aspect refers to

how well the product solves the problem from

which it was derived; and finally, the style aspect is

related to the elaboration or the outcome of making

that product more attractive. Another criterion was

added by Kaufman, Beghetto, and Pourjalali (2011),

stating that a creative product requires not only that

the solution be unique but also relevant to the task.

In this sense, creativity differs from a thought that

may be extremely original but is irrational and that

is totally unrelated to the task.

Concerns are also raised by David, Nakano,

Morais, and Primi (2011) about the environment

that impacts creative productivity, by either

stimulating or inhibiting creative expression. The

importance of education is confirmed in various

studies (Pfeiffer, 2018), indicating that teachers as

well as parents play a definite role in incentivating

talents from childhood to adolescence. On the

other hand, the cultural context has to also be

considered as a creative product requiring not only

originality and task relevance but also cultural values

(Beghetto & Kaufman, 2014). Thus, the System

Model of Creativity, proposed by Csikszentmihalyi

(1996) in order to understand creativity, considers

the interaction of three subsystems: the individual,

the domain or area of expertise, and the field

represented by the gatekeepers or judges who will

allow the product to be recognized. This area of

study sometimes is confused as innovation, since

the focus is on product rather than the person or

the process. However, there are differences to be

considered, and these will be defined in the next

sections.

Understanding innovation

Innovation has been valued as a necessary

individual characteristic in the globalized world.

Taken as a concept of multidisciplinary interest,

research on this phenomenon has been developed in

several areas of knowledge including administration,

education, economics, psychology and sociology,

among others. As a concept, innovation has

been defined as the development of the product

or practice of new and useful ideas to benefit

individuals, teams, organizations or a broader

range of society (Bledow, Frese, Anderson, Erez, &

Farr 2009). Then, there is the need to clarify that

innovation is not just a matter of coming up with

a new idea but also requires a valuable product.

In this case, "product" is not limited to a tangible

object but can also be a seen as a process to increase

production and reduce costs in a way not yet

tested in that specific context (Cropley, Kaufman,

& Cropley, 2011).

The term "Innovation" is always linked to

the insertion, implementation or development of

an idea, product or service for the purpose of utility

in society. Given its amplitude, different types of

innovation were defined by the Organization for

Economic Cooperation and Development (OECD,

2016) as the following: a) product innovation

is the application of an idea or service that has

undergone substantial development, the feasibility

of which may be related to its functionality or other

techniques that make new uses for that idea or

service possible; b) process innovation, referring to

the development of new methods to achieve a given

production; c) organizational innovation, or new

types of organization or means of administering

organizations; and d) marketing innovation,

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T.C. NAKANO & S.M. WECHSLER

whereby new methods are used to obtain the

development of products and their associated

packaging, forms of cost and promotional publicity.

The distinction between product or process

innovation is based on the social impact of each of

these terms. While product innovation has a clear

effect on the economy and job creation, process

innovation must be looked at relative to its ability

to bring a cost reduction, the time required for a

given activity to be completed, or a significant gain

in effectiveness to provide some type of service

(Mello, 2009). Understood in this way, innovation

would involve the transformation or application of a

concept into something that might have commercial

value or that could be used by a wide range of

people (Verissimo, 2009). Therefore, innovation

tends to be seen more as something related to the

financial or social impact and may or may not be

related to a technological discovery (Cabral, 2003).

Increasingly, there is a tendency among countries

concerned with innovation to approach this issue

under a systematic approach to tackle complex

problems, rather than trying to solve a specific

problem or case, as this change involves many

variables.

Due to its relevance, innovation has been

focused on as a point of research by important

Brazilian centers of studies, such as the Innovation

Agency at University of Campinas (2018), the

Innovation Research Center at Federal University

of Rio Grande do Sul (2018), the Center for

Technology Policy and Management at University of

São Paulo (2018), and the Brazilian Association of

Creativity and Innovation (Associação Brasileira de

Criatividade e Inovação, 2018),. In other countries

as well, such as those located in Asia (India, China,

Mongolia, Thailand, Philippines, Korea, Thailand,

Australia), and as reviewed in the United Nations

Educational, Scientific and Cultural Organization

(Care & Luo, 2016) report, there are two main

domains, mentioned by all of them, on which their

policies will focus in the 21st century: creative and

innovative thinking (involving creative thinking,

critical thinking, reflective thinking, and decision

making) and interpersonal skills (communication

and collaboration). Due to the recognition of

creativity and innovation as key competencies for

development, there is the need to characterize their

relationship.

The relationship between creativity and

innovation

Given the globalization of business, which

has increased the international mobility of managers

and the tendency to expand innovative activity

across countries, it has become increasingly

important to understand the relationship between

the processes of creativity and innovation (Candeias,

2008). Innovation is valued not only for individual

and organizational performance but also for

economic success and social development at the

global level (Westwood & Low, 2003).

Differences between national and inter nation al

interest in the subject can be noted in relation to

the number of studies carried out. A simple search

on Google Scholar in December 2017 showed that

by looking for the combination of the terms in

Brazilian Portuguese "criatividade and inovação ",

about only 8,570 results were found. When the

terms were searched in English ("creativity and

innovation"), 103,000 results were found. This

number represents less than 8% of the number of

studies found internationally. The data demonstrate

that, as highlighted by Stein and Harper (2012),

there is currently a vast literature on the two

constructs in general and with reference to many

specific fields, including management, economy

and community development, most notably on the

international scale. Nevertheless, there is a small

number of studies focusing on the relationship

between constructs.

In the investigation of these two phenomena,

several issues are present. For instance, is innovation

different from creativity? Is the presence of creativity

necessary to reach innovation, or can these

processes operate independently? Such questions

have been topics of interest to several researchers,

indicating the importance of understanding these

concepts and their possible interactions.

While the study of creativity goes back to the

beginnings of psychology science, the application

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of psychological theories in understanding and

explaining the relationship between creativity

and innovation is more recent (Reiter-Palmon,

2011). The two characteristics were, until recently,

investigated primarily separately (Agars, Kaufman,

& Locke, 2008). For this reason, the gap resulting

from this independence of research among the

two concepts is only beginning to be investigated.

There is a threshold of creativity that is necessary

for innovation, according to Runco (2011), as

creative efforts may benefit from extreme originality,

whereas innovation requires some originality, not

maximum novelty, as the most important factor in

effectiveness or public usefulness.

This fact can be confirmed by Joo, McLean,

and Yang (2013), after an extensive review of

empirical studies published between 2001 and

2012, who pointed to the fact that studies on

creativity directed toward understanding the

development of human resources have been

scarce, notably those that jointly address creativity

and innovation. Nationally, a review of research on

creativity in the organizational context carried out

by Spadari and Nakano (2015) showed that among

40 analyzed Brazilian studies published between

1989 and 2014, the creativity construct was directly

investigated as related to the concept of innovation

in only 22.5% of the studies. According to these

authors, specifically in the field of psychology,

great focus has been given to the investigation

of the relationship of creativity with innovation,

as well to the application of innovation mainly in

the organizational context. Similarly, a review of

scientific production on creativity and innovation

(Campos, Nakano, Ribeiro, & Silva, 2014), after

having consulted 285 studies from different

Brazilian databases, showed that the complexity of

the two phenomena became visible in light of the

number of studies focused on the two constructs,

in either isolation or combination, and applied

to several areas of knowledge (predominantly in

psychology, administration and education).

These findings confirm the multidisciplinary

approach of both constructs (Amorim & Frederico,

2008; Giglio, Wechsler, & Bragotto, 2009; Valentim,

2008), as well as the fact that most studies involving

the relationship between creativity and innovation

are still much more exploratory than effectively

subsidized by theoretical models. Thus, three

different approaches can be found: innovation

and creativity taken as synonyms, as distinct

characteristics, or as complementary. Each approach

will be further explored below.

Creativity and innovation as synonymous

This view argues that both constructs can

be considered synonymous, considering the final

product is the same (De Breu, Njistad, Bechtoldt, &

Baas, 2011). However, the literature has challenged

this view, stating that creativity alone does not

necessarily generate innovation and may assume, in

part, responsibility for its promotion or being one of

the sources of innovation (Ribeiro & Moraes, 2014).

Criticisms of this understanding involve

the fact that if we consider these constructs as

synonyms, we fail to recognize several important

points that distinguish them (De Breu et al., 2011).

First, creativity requires something appropriate, an

idea, insight or solution that solves a problem, while

innovations require that this idea be implemented,

in the sense of making some progress. In contrast

to creativity, innovation would require overcoming

a number of barriers or steps to be implemented,

including problem analysis, evaluation and

implementation (Zeng, Proctor, & Salvendy, 2011).

Authors such as Somech and Drach-Zahavy

(2013), in a study that revised the literature on

innovation, found that most studies refer to

innovation as a generic concept and therefore

do not differentiate between the two stages of

innovation: the creativity stage of the generation of

new ideas, and the implementation phase, which is

the successful implementation of creative ideas. In

this model, creativity often refers to the first phase

of the innovation process and can be seen as a

subprocess of innovation. This emphasis will be used

and best explained in the following view. However,

researchers have recently adopted an interactional

approach, arguing that situational and personal

factors can have a combined effect on innovation.

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T.C. NAKANO & S.M. WECHSLER

Creativity and innovation as distinct

constructs

At the other extreme, such constructs have

also been studied as distinct and unrelated concepts

(Cerne, Jaklic, & Skerlavaj, 2013; Reiter-Palmon,

2011; Stein & Harper, 2012; Zeng et al., 2011).

In this view, researchers note the use of the terms

indistinctly, given that both can be considered

from a perspective related to the final product,

evaluated in terms of its novelty and adequacy (in

the case of creativity) or its usefulness (in the case

of innovations) (De Breu et al., 2011).

The difference between the constructs is

mainly related to the recognition that creativity

has been identified as the most important

determinant of innovation, constituting one of its

sources (Amabile, 1988). The difference between

creativity and innovation would lie in the fact that

innovation particularly concerns the outcome of a

process, whether it is a new product or even a new

service; that is, putting an idea into practice within

a context (Amorim & Frederico, 2008). Creativity,

however, would be more directly related to the

creation of new ideas without the need for their

practical application (Gurteen, 1998; Mundim &

Wechsler, 2007). Similarly, according to the authors,

both creativity and innovation require a complete

rupture of conventional thinking, similar to a radical

paradigm shift, beginning with a divergence of

viewpoints and attempting to achieve convergence

(agreement), so that there are processes of

divergence and convergence, of integrating the

new with the old.

Another distinction to be made is that

creativity requires something new and original, in

terms of absolute rarity. Innovation requires that this

novelty be for the current group or situation, so that

it does not have to be original in the sense that it has

never been thought of before and may be relative.

It admits the possibility that the same idea, insight,

or solution and even its implementation has already

been generated, having only to guarantee that its

adoption, in that situation, unit or department, is

considered an innovation for those people involved

(Hammond, Neff, Farr, Schwall, & Zhao, 2011). An

important question is posited by Glaveanu (2010):

Novelty? for whom? useful for whom? This question

emphasizes the point that a process or product can

only be evaluated as more or less creative in relation

to something (a group, a domain or a historical

period).

However, the distinction between creativity

and innovation may involve two types of risk,

emphasized by Isaksen et al. (2001). The first is

to place too much emphasis on the product to be

obtained, leading to the misunderstanding that

other factors important for innovation are not

needed, such as the person, the process and the

environment. Indeed, most organizations that failed

to achieve innovation forgot about the importance

of the human element as well as the processes

or operations needed to achieve innovation or

environmental context for this to happen. The

second risk is to limit creativity to a mythological

view, understanding it only as the generation

of different ideas, without any concern with its

adequacy and solution of real problems, erroneously

indicating that creativity only involves the production

of new ideas (Runco, 2009). However, it must be

remembered that creativity involves the realization

of something different and meaningful, and thus

innovation must be seen as a subset or a result of

creativity. Therefore, innovation needs creativity in

order to happen, and it is not possible to generate

something new and useful for society without an

earlier creative process (Dionne, 2008).

Another distinction between creativity

and innovation was proposed by Clydesdale

(2006), who suggested that creativity is driven by

intrinsic motivation, whereas innovation results

from extrinsic motives, or the need to overcome

standards of thinking or practicing. Another

distinction refers to the fact that creativity must

be investigated at the individual level, whereas

innovation must be analyzed in terms of a team or

organizational level (Cerne et al., 2013). Thus, many

steps occur between having an idea and putting it

into practice, running the risk that there may be

a failure of communication between these two

moments (Wechsler & Nakano, 2018).

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Creativity and innovation as a

complementary construct

Finally, the view that defends the idea that

creativity and innovation are related concepts seems

the most consensual. In this model, innovation

involves two stages: the creativity phase (generation

of new ideas) and the implementation phase

(the succession of creative ideas). In this sense,

creativity would be defined as the first stage of

a problem-solving process, while innovation is

focused on the implementation of the idea and its

acceptance. However, both would require a rupture

of conventional thinking and involve divergence

and convergence.

Creativity has been described as the most

important determinant of innovation, as explained

by Amabile (1988). In this sense, creativity is

important in itself and can be conceptualized as

a necessary precondition for innovation (Joo et

al., 2013), although this would depend not only

on creativity but also on external sources such as

the market and its regulatory forces, so that the

connection between the two concepts cannot be

considered simple and linear (King, 1995).

Final Considerations

In the challenge of considering the

relationship between the two important themes, it

should be noted that both creativity and innovation

have historically been complex phenomena, subject

to innumerable contextual and social influences.

These variables deserve multiple views so that they

can be known and understood in the different fields

of knowledge (Giglio et al., 2009).

The search for creative professionals who

can innovate – that is, individuals who stand out

for their mastery of efficient strategies to address

new problems and solve them successfully – has

been emphasized by different types of organizations

(Cropley, 2005). These data indicate the need for

a creative education, ranging from elementary to

higher education, motivating students to genuinely

desire to learn, to discover new subjects and to go

beyond the teaching offered in the classroom. This

change in attitude towards education involves a

rethinking of teaching strategies and a challenge to

old teaching styles in order to encourage students

and future professionals to develop the creative and

innovative skills that are so required and valued as

essential skills in the 21st century.

The literature review points to several

historical and conceptual issues that are being

faced by researchers interested in the relationship

between creativity and innovation. Some of

them may be mentioned: (1) although these

characteristics are becoming more and more

desired, especially in the organizational context

due to the benefits that can be generated for the

companies, difficulties in their identification are still

present; (2) important observation also refers to the

fact that most of the studies involving the theme

still turn to initial explorations on the relation of

creativity with innovation; (3) the need for other

focuses to be investigated; for example, creative

and innovative expression on a personal level in

various contexts, such as social and educational,

as well as the relationship with other constructs

that make up positive psychology, such as hope,

self-efficacy, self-esteem, optimism, resilience and

affection. These limitations still constitute gaps in

the Brazilian scientific literature, and research with

these focuses should be conducted. It is necessary

to mention, finally, the limitation relating to the

existing psychological instruments to identify these

abilities; thus, it is recommended that more research

examine the areas of creativity and innovation

assessment in order to enable a scientific basis for

recognizing these phenomena.

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Received: February 16, 2018

Approved: March 2, 2018

... The recent appreciation of creativity as one of the most valued emotional skills of the 21 st Century (Nakano & Wechsler, 2018) creates another challenge for shy people. Despite this, studies reveal conflicting results in the relationship between creativity and shyness. ...

... Studies indicating ways of reconciling specific characteristics of individuals that distort the perception of individual skills, such as shyness, in interviews or in the routine of organizations, have been kept out of the discussion -with a few rare exceptions that focus on the link between shyness and the ability to concentrate on technology-related activities (Scholz, 2017), or that discuss shyness as a problem for organizations when it comes to excessive sentimentality in labor relations (McDonnell, 1984). In general, shyness is seen as a trait that needs to be hidden by the candidate and discovered by the employer (Donida, Visentini, & Ferreira, 2018;Van Zalk, Lamb, & Rentfrow, 2017), failing to consider characteristics that may correlate with shyness and that may be attractive to the organization, at a time when creativity is considered one of the individual skills that will make a difference in the careers of 21 st -century workers (Nakano & Wechsler, 2018). In organizations, although the talent selection process is an ongoing challenge, bias variants (Knight, 2017) ISSN: 1983-716X transform this process into a muddle between what the organization wants, what it sees in the individual, and what talents the individual really has to offer. ...

... Thus, it can be seen that creativity has gained relevance in organizations as an essential skill of the 21 st Century (Nakano & Wechsler, 2018). However, although we understand the importance of creativity for business competitiveness globally (Alberton & Carvalho, 2017), few studies have attempted to elucidate how organizational creativity can sustain the skills needed for it to emerge (de Vasconcellos et al., 2019). ...

Objective: To analyze the relationship between self-perception of creativity, shyness, and employability of the individual. Methodological procedures: A quantitative research was conducted with 152 respondents through exploratory factor analysis to develop a unified scale of perceived individual creativity and regression analysis to assess the effects of perceived individual creativity and timidity on employability. Results: Shyness is negatively related to creativity self-perceived. Although more creative individuals are less afraid of becoming unemployed and have more hope of repositioning themselves professionally, there is no evidence of the relationship between employability, creativity, and shyness regarding the previous experience of unemployment. Therefore, this article contributes to understanding how the effects of conditions intrinsic to the individual-specifically, creativity and shyness-can affect their insertion in the labor market. Limitations: The research considered only individuals residing in some regions of Brazil with a level of education above or equal to higher education. Even though creativity may have a different relevance from one sector to the other, the profession was not controlled. Practical implications: This study elucidates how different factors underlying perceived individual creativity have distinct effects on professional insertion. In addition, the article offers a synthetic assessment scale to measure the self-perception of creativity. Theoretical implications: A validated scale of individual creativity was proposed. In addition, this study contributes to the interpretation of specific personality characteristics-like shyness-and individual skills-such as individual creativity as a factor to be considered in studies on human resources and employability. Originality: The study proposes a scale for the perception of individual creativity and separately analyzes the factors that constitute the individual creativity perceived concerning shyness and employability.

... La importancia de la creatividad para el desarrollo de los individuos, las organizaciones y las sociedades (Rodríguez, 2015;Runco, 2004) resulta incuestionable debido a sus consecuencias personales, sociales, culturales y económicas (Mishina, 2013;Robinson & Aronica, 2013;Romo, 2012), al punto que ha sido considerada como un bien cultural de la humanidad (Ferreriro et al., 2013) y un elemento esencial no sólo de la vida espiritual, sino también de la vida material y la economía de individuos y pueblos (Organización de las Naciones Unidas para la Educación, la Ciencia y la Cultura [UNESCO], 2020a). Sin duda, la creatividad se ha consolidado como una de las habilidades esenciales para la vida en el presente siglo (Nakano & Wechsler, 2018;Puccio, Mance, & Murdock, 2011). Kim (2011) ha reportado una disminución progresiva en los puntajes del pensamiento creativo con el paso de los años, de ahí la importancia de realizar investigación que permita identificar cuáles los mejores métodos para apoyar la creatividad y tomar mejores decisiones al momento de invertir en potencialidades creativas (Runco, Paek & Garret, 2015). ...

... La creatividad es considerada como una de las habilidades esenciales para el siglo XXI (Nakano & Wechsler, 2018) y su importancia ha sido asociada a consecuencias sociales positivas (Rodríguez, 2015;Runco, 2004;UNESCO, 2020a). Estudios que permitan identificar variables promisorias que ayuden a su desarrollo son necesarios. ...

  • Mario Maya Mario Maya

Creativity has become a subject of study of increasing importance, due to its impact on society and culture (Hennessey & Amabile, 2010; Romo, 2012; Vecina, 2006). Studies to identify promising variables that help its development are necessary. Kandler et al. (2016) assure that creativity can be measured through a two-factor structure: perception of creativity and creative performance. The objective was to analyze the influence of intelligence, self-concept, self-esteem and task commitment in the perception of creativity and creative performance in young adults. Independently, these variables have been positively related to creative performance, but how these might be influencing a person's perception of their own creativity is unknown. The final study sample consisted of 200 university students (M = 19.92 years; SD. 1.39). Data collection was carried out in a group manner, with the prior consent of the participants. The results do not support the idea of two factors of creativity (Kandler et al., 2016). Therefore, analyzes were performed for each of these. Intelligence was the only significant predictor of creative performance, while task commitment, individualistic self-concept and ethical-moral self-esteem were significant predictors of creativity perception.

... Many studies stated that skills and competencies that must be considered to fulfil demand of 21 st century era [2]. Creativity is one of essential skills that must be possessed by students in facing demand of 21 st century challenges [3]. In field of science, creativity is known as scientific creativity [4]. ...

21st century learning should implement creativity in teaching and learning process. In the field of science, creativity is called as scientific creativity. The difference between creativity and scientific creativity lies in dimensions such as scientific knowledge and scientific inquiry. People can be creative in art, but they can differ in science. The urgency of scientific creativity makes it important to assess scientific creativity among stakeholders in education especially teachers and prospective teachers. Prospective teachers are people who will have an important role in future education because their competencies will affect students in the future that will be produced. Unfortunately, there is no studies that discussed scientific creativity among prospective teachers, especially in chemistry field, this is because there was not yet an instrument for assessing scientific creativity among prospective teachers. Therefore, this study aimed to develop an instrument to assess the scientific creativity of prospective chemistry teachers. This research was conducted quantitatively through validity expert's method and reliability as data analysis. The results showed that the instrument was valid as confirmed by the experts, and reliable with alpha Cronbach = 0.636. The valid and reliable scientific creativity instruments obtained can be a tool for stakeholders in education to assess scientific creativity before teaching in schools. With the hope that it could help to increase the involvement of 21st century education and further achieve the main goal, namely creating quality education.

... Creativity is enunciated to be given high priority as one of the key competencies of the 21st century in every sphere of life, particularly in education (Hernandez-Torrano & Ibrayeva, 2020;Bonnardel & Didier, 2020;Nakano & Wechsler, 2018;Gajda et al, 2017;Tsai, 2013;Trilling & Fadel, 2009;Craft et al, 2007), replacing intelligence as the focus of interest (Parkhurst, 1999). Along with the paradigm shift in contemporary learning theory towards more constructivist and social cognitivist approaches, there has been an ever-increasing inclination to incorporate creativity and its required skills into many a school curriculum throughout the world (Shaheen, 2010). ...

An increase in research on the teaching of creativity in learning environments is being witnessed as more studies continue to reveal its effects on learning outcomes and academic achievement. Thus, any investigative attempt to examine the relevant approaches to teaching of creative thinking skills is appreciated within the creativity literature. However, it is evident that the research on brainstorming as a creativity-promoting technique within an educational context has been overlooked for a while. Therefore, this research synthesis tried to recombine and reinterpret the results of some qualitative studies on the impacts of brainstorming technique on learners' achievement. To this end, 34 studies within the relevant literature were scanned; however, seven of them were found to be conducive to the meta-thematic analysis. The results of the meta-thematic analysis suggest that the brainstorming technique has positive effects on learners' cognitive skills and affect. It is believed that designing instruction with brainstorming could foster students' creativity by directing them to solving problems via critical thinking. The study further dwells on the reported drawbacks that are encountered during the implementation of this technique within the classroom and discusses some possible solutions as implications.

... There are changes in various fields of life quickly and globally in the 21st century, marked by the development of information and communication technology and computerization (Joyce & Calhoun, 2014;Nakano & Wechsler, 2018). At the same time, people must also have a complete mastery of sciences, technology, engineering, and mathematics (Forawi, 2016;Larsson, 2017). ...

This study aims to describe the impact of online mentoring activities in implementing the RADEC (Read, Answer, Discuss, Explain, and Create) learning model on the competence of elementary school teachers in training students' critical thinking skills. The method was a pre-experiment with a one-group pretest-posttest design involving 25 elementary school teachers in Indonesia. The teachers received online mentoring in implementing RADEC learning model. The research instrument was a questionnaire to measure teachers' knowledge and skills in training critical thinking. The data processing technique was carried out by calculating the mean and the percentage of each item to obtain a description of the teachers' knowledge and skills in training students' critical thinking before and after treatment. The data were analyzed inferentially with a paired sample t-test using SPSS version 22 software to see the impact of the treatment on teachers' competence in training critical thinking. Based on the results of the paired-sample t-test, for both the knowledge and skills aspects, the probability value (sig) was 0.00 <0.05. This result means that there was a significant difference in the knowledge and skills of teachers in training students' critical thinking skills before and after mentoring activities. The study results indicate that the online mentoring in implementing the RADEC learning model improved teachers' competence in training elementary school students' critical thinking skills.

... This could be an excellent start in developing students' creativity skills, which is vital in raising learners who might become scientists, designers, and engineers in the future. Furthermore, creativity is highlighted as a vital skill in the 21st-century that can enhance students' potential in finding and creating solutions to different real-world problems [17]. Therefore, it is a challenge for all teachers in today"s generation to provide practical problems that are authentic for the students to unravel. ...

Developing students' 21st-century skills is one of the major goals of the Philippine education system. It has been a major problem in the education sector to integrate, innovate, and support learners in today's generation to develop a broad set of competencies necessary to compete in the global race of skills. This study aimed to improve students' conceptual understanding and creativity skills in physics using problem-based learning and project-based learning method. This study used a quasi-experimental pretest-posttest non-equivalent research design. Two heterogeneous classes were utilized as participants of the study. The first class intact class was designated as the first experimental group (n=42) utilizing problem-based learning, while the other intact class was designated as the second experimental group (n=36) using the project-based learning method. The creativity and conceptual understanding skills were measured using an open-ended questionnaire and scored using researcher-made rubrics with Krippendorff's alpha of 0.98 and 0.97, respectively. Results revealed significant improvement in conceptual understanding and creativity skills due to employing both teaching methods. Moreover, there is no significant difference in student's conceptual understanding and creativity skills as influenced by the two teaching methods. The absence of difference suggests that the two teaching methods contributed to the equal improvement of students' scores. Based on these results, it is suggested to use these teaching methods in other physics topics that require content and 21st-century skills mastery.

... The Covid-19 pandemic has resulted in several problems that require thinking skills to produce creative and innovative solutions [22]. Creative and innovative solutions are the result of trained creative thinking [23,24]. Students with good creative thinking skills can be flexible and see challenges as opportunities in a world that continues to proliferate [25]. ...

Purpose This study aims to analyze the literature on knowledge management on intellectual capital, social capital and its contribution to Iranian companies' innovation. Design/methodology/approach To investigate knowledge management's relationship on intellectual capital, social capital and innovation, using structural equation modeling based on data collected from 205 chief executive officers, production managers and marketing managers of Iranian companies. The research instrument is a standard questionnaire consisting of 109 questions in which 5 of them are demographic questions, 26 questions were asked to reveal the knowledge management process, 40 questions for intellectual capital, 21 for social capital and 17 for innovation. Findings The results show that knowledge management has a positive and significant relationship between intellectual capital and social capital. Knowledge management did not have a significant effect on innovation. However, intellectual capital and social capital have a significant effect on innovation. On the other hand, knowledge management mediated by intellectual capital and social capital has a positive and significant indirect effect on innovation. Originality/value The paper includes the implications for developing knowledge management and intellectual, social capital leading to innovation in manufacturing companies. Knowledge management can improve the innovation performance of a company if it is shared and applied effectively. This study addresses an important subject and the findings may be used by professionals and managers or another person interested in advancing knowledge management that leads to innovation.

Abstract Purpose: The main objective of this paper is to analyse the perception of bioclimatic comfort by tourists who visited the city of Porto. The results of the investigation carried out during the summer of 2019, the winter of 2019-2020 and the summer of 2020 are presented. Methodology: The study is based on the use of primary data, resulting from a questionnaire survey applied to 563 tourists about the perceptions of bioclimatic comfort. Microclimatic measurements of Air Temperature (AT), Relative Humidity (RH), Surface Temperature (ST), Global Radiation (GRad) and Wind Speed (WS) on Avenida dos Aliados (in the city center of Porto) were realized. Based on 7 techniques, the answers were parameterized according to the environmental characteristics found at the place of inquiry and the sociodemographic profile of the tourists. Furthermore, the study sought to correlate the effect of COVID-19 on the perception of tourists. Originality: It is the first study carried out for Porto to determine the influence of climatic and meteorological parameters on the conditions of tourist enjoyment. In addition, the study aggregates information about the behavior of tourists during the period of COVID-19. Results: The results revealed that the absence of precipitation is the fundamental parameter for staying in public spaces during leisure and recreation activities. Exposure to the sun for long periods and continuously was also a fundamental component of the tourist's climaticmeteorological experience. COVID-19 significantly conditioned the way tourists made their intra-destination visit, as well as their perception during their stay in the destination in the summer of 2020. Managerial implications and practical recommendations: This study is fundamental for an investigation in tourism climatology as it overcomes the most simplistic and descriptive views on climate and meteorology in traditional studies of prospective and analysis in urban space. It also contributes to useful practical applications that can be used in tourism planning and management projects. This type of study is fundamental for the achievement of strategies that leverage the tourism sector in a post-pandemic context and return to a 'new normal'.

The International Workshop Tourism and Hospitality Management (IWTHM2021) is an international scientific meeting, that gathers together researchers from around the world, with the purpose of sharing knowledge in the topic of Tourism and Hospitality Management. Moreover, this intensive, diversified and original event intends to be a reference in the scientific community evolving Tourism and Hospitality Management.

There are questions as to whether creative or critical thinking are relevant for problem solving. Therefore, we have analyzed the association between creative and critical thinking to determine whether their components are independent or associated with each other. A sample of 291 undergraduate students from Brazil (41.2%) and Spain (58.8%), with ages ranging from 17 to 56 years (M = 21.35, SD = 5.61), from both genders (84% women), answered two creative and critical thinking online tests. Two models were tested using the Structure of Equation Modeling, the first indicating that creativity and critical thinking converge for a general single factor, and the second indicating that they are two separate factors, even if moderately correlated. The results demonstrated that the second model has the best fit indexes, thus confirming the independence of each cognitive component in reference to critical thinking and creativity. In conclusion, the results suggest the need to enhance both skills for developing problem solving abilities.

  • Maureen O'Hara Maureen O'Hara

Global problems are accelerating to the point where they are challenging civilization. The author reflects on how early mentors in Biological and Psychological science modeled a new paradigm for their inquiry that included subject-subject participation, qualitative methods, a wider range of accepted evidence and the ability to indwell in a state of "not knowing" and letting coherence emerge. Such an approach not only leads to new knowledge but also develops capacities and competencies in the researcher that are more adequate for understanding complex and seemingly intractable crises of global the 21st century. The author identifies three levels of crisis occurring simultaneously: conceptual, cultural and existential which undermine coherence at personal and societal levels. When societies destabilize doubt and uncertainty rise producing the possible responses of defensiveness, anarchy and transformation. To optimize the possibility of transformation a new kind of psychology is needed that is better adapted to current conditions. Persons of Tomorrow, a term coined by humanistic psychologist Carl Rogers during the upheavals of the 1960s, have the consciousness and capacities to address these crises in creative and transformative ways. The non-profit International Futures Forum has developed theory, pedagogy and social practices to facilitate transformative innovation. Case examples of its and others' transformative projects are described and linked to the urgent need to develop and to practice as Persons of Tomorrow.

The purpose of this study was to investigate the thinking and creative style of executives, managers and subordinates. The instruments utilized were: Scale of Thinking and Creative Styles (Wechsler, 1999, 2006) and the Leadership Perception Inventory, elaborated for this research. The participants were 48 men and 28 women (38 were managers and 38 subordinates). The Analysis of Variance indicated significant differences (p

  • Ronald A. Beghetto
  • James C. Kaufman James C. Kaufman

Various factors influence the development of creative potential, including everything from individual differences to the kinds of experiences and opportunities that creators experience throughout the lifespan. When it comes to nurturing creativity in the classroom, the learning environment is one of the most important factors – determining, in large part, whether creative potential will be supported (or suppressed). In short, classroom context matters. It is one thing to recognize that the classroom environment impacts the development of creative potential, it is quite another to understand just what it takes to develop an optimally supportive creative learning environment. This is because many of the features of optimal learning environments are quite subtle and even counterintuitive. In this paper, we discuss insights from the research on how teachers might establish a creativity-supportive learning environment in their classroom.

  • MAGDALENA GROHMAN
  • Zofia Wodniecka Zofia Wodniecka
  • MARCIN KŁUSAK

The aim of the present study was to explore the hypothesized relationship between divergent thinking (DT) and two types of evaluation: interpersonal (judgments about others' ideas) and intrapersonal (judgments about one's own ideas). Divergent thinking and evaluation skills were measured by means of a GenEva (Generation and Evaluation) task. There were two conditions of the task: intrapersonal and interpersonal, and two aspects of a given idea were assessed: originality and uniqueness. The main results suggest that (1) overall DT skill is positively related to intrapersonal evaluation of uniqueness; (2) the originality component of DT skill is negatively related to intrapersonal evaluation of uniqueness; (3) overall DT is negatively related to intrapersonal evaluation of originality; (4) underestimation of idea uniqueness is more salient in interpersonal evaluation, particularly in case of those with high DT skill. The results are discussed in terms of author's and observer's perspectives of judgment.